Making infrastructure such as a bicycle underpass or bicycle route attractive. That’s what we enjoy doing, that’s what we’re good at. Interaction in public space is key for us in this endeavour. In the first place between infrastructure and user and next, in that particular space, also between users themselves. Relaxed and informal. The above animation shows what it is like to cycle through a PleasantPass tunnel.

PleasantPass Principles in a Nutshell
Many people feel uncomfortable cycling through a tunnel at night, even if there are free sight lines and appropriate lighting transitions. Then, why this feeling of stress, of discomfort? Deep down, because tunnels deprive you of options, which feels like constraint. Is there another way? Yes, there is: by interweaving attention, play and spaciousness in a unique way.
Attention: Every parent will know how to relieve their child’s pain and fright after a fall: by using positive distraction. Feelings of stress in a tunnel can be relieved in a similar way, by displaying an interesting question at the beginning of a tunnel and the answer at the end. Research (at the University of Leiden) underscores this.
Play: What the user will find interesting and will never bore him, can often be found in his own surroundings. From this, interaction between tunnel (e.g. question-image-answer) and user follows naturally. With the use of modern technology (e.g. websites and Apps) such play can be effective in making us feel safer, without us being aware of it.
Spaciousness: Infrastructure means getting from A to B to C. An interesting question at the beginning of a trajectory (A) about an image and/or sound halfway (B) will keep you interested in the answer at the end (C) of this trajectory. This would give infrastructure a face. The face of its user.