AN≈NA is a PleasantPass application on a larger scale, finding its origin along the bicycle highway between the cities of Arnhem en Nijmegen. AN≈NA will make bicycle routes attractive as a whole and therefore encourages people to leave their cars at home and get on their bikes. Attractiveness and social safety come together in a mix of unexpected interactions between cyclists and between cyclists and their physical surroundings, such as displays with relevant information for cyclists, a saving system for bicycle offers, etc.